BAN THE BRAVADO
Encouraging Britain’s blokes to ditch the DIY and go pro
Each spring signals the start of DIY fever as homeowners across the nation prepare to spruce up their house ahead of the summer spell. While it’s all well and good adding a new lick of paint, however, we know that many homeowners, particularly the male population, will also dabble in electrical DIY – resulting in potentially lethal consequences.
That’s why we have launched our new ‘Ban the Bravado’ campaign which aims to raise awareness of the very real dangers presented by electrics and encourage Britain’s blokes to avoid electrical DIY at all costs and instead choose a professional.
This comes as our new research reveals that nearly two thirds (61%) of UK men would happily have a go at DIY with no prior experience – 38% of which would attempt vital electrical work (as opposed to just 8% of UK women).
A clear indication of the scale of British blokes’ bravado, 89% admit they won’t ask others for help with 58% stating they can do everything themselves and 36% declaring men should be self-sufficient.
The result is a sure-fire recipe for a DIY disaster. Unsurprisingly, given 61% of men admit their DIY skills are average or below, a third (29%) have had to call in a pro to sort a bodged job – with the average DIY blunder costing a whopping £1,165 to fix.
At the same time, each year around 12,500 house fires, 750 serious injuries and 10 deaths are caused by unsafe electrics in the home – with many started as a result of dodgy DIY.
In response, today’s newly-launched ‘Ban the Bravado’ national media campaign has been designed to put the DIY electrical issue firmly on the map. Fronted by TV presenter and former England footballer, Dion Dublin, and our very own technical expert, Darren Staniforth our remit is simple - we want to encourage homeowners (particularly men!) to ditch the bravado and get a professional registered with a government approved scheme such as NICEIC for any electrical work in the home.
We’ll keep you posted as details of the campaign emerge but in the meantime please take a look around our website for further information and additional support. Also don’t forget to join the debate at #banthebravado Together, we can look to put an end to the bravado and help to keep UK homes safer for all.