Triple success at awards night
Certsure was the big winner at the recent Construction Marketing Awards, scooping three prestigious prizes.
The organisation, which operates the NICEIC and ELECSA brands, picked up the Best Use of Advertising Award and Best Branding & Positioning Award for its ‘Power Behind Your Business’ campaign. Certsure employee Sarah King was also named Young Marketer of the Year for her work with NICEIC and ELECSA events over the last 12 months.
“These awards are testament to the excellent standard of work being delivered by the marketing team at Certsure,” commented Cersture’s Marketing Director Mark Smith.
“When NICEIC and ELECSA came together in 2013 we faced a number of challenges promoting two distinct brands.
“We had to completely overhaul all our material and develop a new way of working. We worked with leading design agency RBH to create a new concept called The Power Behind Your Business which brought together two brands sharing one common goal - to win our contractors more work
“The new design has been welcomed by our members and led to record breaking sales and enquires results, re-affirming our position as market leaders in the industry.”
The Construction Marketing Awards are highly regarded as the showcase for excellence in construction marketing. The judging panel is made up of some of the biggest names in the industry and this year’s show attracted a record number of entries.
Commenting on Certsure’s advertising award the judges said: “A well thought-through solution to a tough challenge. Excellent results from a great creative which has clearly done a superb job.”
Sarah’s award for Young Marketer of the Year caps an outstanding last few years for the 29-year-old. In just three years Sarah has won four awards, earned three ‘employee of the month’ accolades,
completed two professional qualifications and delivered ground breaking events for Certsure including Techtalks, Live and webinars.
“I am personally delighted for Sarah as I have watched her grow into an outstanding marketer over the last few years,” added Mark.
“She has a first class attitude to everything she takes on and will accept nothing less than the best. Her dedication, determination and work ethic have made her a valuable member of the team and the company as a whole.
“Her award capped off a memorable night for Certsure and the rest of the marketing team. We have worked hard at developing new ways to promote our contractors and are constantly looking at new and inventive ways to ensure they remain the number one choice when it comes to choosing an electrician.”